We will, we will rock Soho, Bloomberg says

Mayor Bloomberg had fun in Bruce Springsteen’s ’57 Chevy, which was on display on Mercer St. Wednesday. The mayor announced the Rock and Roll of Hall of Fame will be setting up an annex in Soho.

By Sisi Wei

Following the rumble of loud rock music, Mayor Mike Bloomberg announced the planned opening of the Rock and Roll Hall of Fame Museum annex in Soho this November on Wednesday.

“There really isn’t a more fitting spot for this museum than New York, the hometown of Hall of Famers like the Velvet Underground, Paul Simon, and Blondie,” Bloomberg said.

The mayor, along with Billy Joel, record producer Clive Davis, Rock and Roll Hall of Fame and Museum C.E.O. Terry Stewart, Rock and Roll Hall of Fame foundation C.E.O. Joel Peresman, and NYC and Company C.E.O. George Fertitta stood at 76 Mercer St., the location of the upcoming annex, to celebrate the museum’s first location away from its Cleveland home.

“So often one reads, ‘Is music dying? Is rock dying?’ ” said Davis, who was inducted into the Rock and Roll Hall of Fame in 2000. “The fact is that music is ever still so vital. [Building the annex] reflects that the interest in music is so strong that that for the first time the Rock and Roll Hall of Fame museum will extend its reach … [and] establish this terrific exhibition space in New York City.” Davis is the founder of Arista Records and past president of Columbia Records.

“New York gave me my words and my music and rock and roll gave me a place for that music to live,” said Joel, who was inducted into the Rock and Roll Hall of Fame in 1999. “I started playing in clubs in New York City.”

The 25,000-square-foot annex was chosen for its size, location in Soho, and easy accessibly to public transportation, said Peresman.

The thousands of tourists the annex will attract also means more jobs for New Yorkers said Bloomberg.

“There is no better time than right now for the Rock and Roll Museum annex to be here,” said Fertitta, who hopes the museum’s opening will help the city reach its goal of 47.7 million visitors for 2008.

The number of tourists the annex will attract also means more jobs for New Yorkers, Bloomberg said.

The annex will be showcasing pieces such as Bruce Springsteen’s 1957 Chevy, a phone booth from CBGB, and Eric Clapton’s acoustic guitar, all of which were displayed at the announcement.

The annex will feature permanent exhibits such as “New York Rocks” which will display an interactive map highlighting locations that have musical significance around the city, such as Studio 54 and the Chelsea Hotel. Another gallery, “Roots and Influences,” will explain how yesterday’s musicians effects today’s artists — such as how James Brown shaped 50 Cent or how the Velvet Underground influenced Coldplay.

New York was an obvious choice for the museum’s first annex, said Peresman, since New York has provided so many great moments in rock and roll’s history.

“New York really gave birth to rock and roll,” he said.

Peresman also hopes exposure in New York will also tempt visitors’ interest in Cleveland museum.

“People that come through here seeing the excitement that’s generated will want to go to Cleveland to be able to the see the full mother ship,” he said.